HEEDING ITS OWN ADVICE: MIRAVAL’S PATH TO SELF-IMPROVEMENT
Miraval & Clarins announce partnership with new Life in Balance Spa
July 2012 (TUCSON, AZ) – Over a quarter of a million guests have come to Miraval since its opening in 1995, seeking not merely massages and facials, but a path to self-improvement and life change. Over the course of its sixteen year history, Miraval has become the top-rated destination spa in the United States; winning endless magazine awards and praise from Hollywood’s top stars. In May, Miraval unveiled a new “Life in Balance Spa with Clarins” designed to transform guests both physically and emotionally using nurture, rest and renewal.
With a focus on sustainability, the new spa’s luxury is not about excess, opulence, or lavishness but rather embraces the mantra “Life Enhancing Minimalism”. Working in harmony with renowned Mithun Architects and Clodagh Design – the same team who helped create the Villas at Miraval that completely sold out in fall of 2011 – Miraval is crafting a physical environment that reinforces the spa’s connection to the earth, creating a seamless blend of indoor and outdoor relaxation spaces.
“Miraval is a special place, which has special meaning to everyone who visits. Our new spa meets that high standard, and provides new ways in which guests can restore balance to their lives and bring mindfulness into everything that they do,” says Steve Case, owner of Miraval. Miraval Chairman and CEO Philippe Bourguignon adds, “The new spa’s inspired design combined with Miraval’s creative, mindful touch, bring balance and pleasure to our guests.”
Clarins, the #1 European prestige skincare company was founded 60 years ago in Paris by Jacques Courtin-Clarins, a massage therapist and doctor who always believed in the healing power of touch. In the last six decades, the brand has evolved to become the most trusted European skincare authority for women all over the world and one of the most recognized Spa brands. The guiding principles of the founder hold fast today; offering customized skincare regimes, cutting edge botanical science and spa treatments that rely only on the hands and professional grade products for optimal results.
“The guests at Miraval are savvy spa consumers seeking the highest quality treatments in the unique environment. Clarins collaboration with Miraval honors our spa heritage, unique massage techniques and innovative products. It is a partnership of excellence between two companies who share the same philosophy of total well-being and unparalleled service,” says Christian Courtin-Clarins, Chairman of Clarins Group Supervisory Board.
The partnership of Clarins and Miraval is a natural marriage. Each brand is founded on listening, healing and superior service. A leader in fusion spa services, Miraval has unveiled a new menu of exclusive Clarins treatments using the brand’s revolutionary PRO Formula products. Over 30 new offerings have been created for the Life in Balance Spa with Clarins, each designed to go beyond the skin’s surface to awaken the senses and create balance through well-being.
A menu of additional exclusive new Clarins treatments will also be available at a new private area within the spa, the “Miraval Spa Suite.” Offering a totally private experience, a custom door leads to a desert view garden and private bath and shower, where one can lunch beside the fire or soak in the in-ground hot tub surrounded by desert greenery. One can shower under the stars and even have a nap on the deep loungers flanking the water.
As in nature, spring 2012 brought rebirth and renewal to Miraval, a fresh start built on the wisdom of what it has learned from its past but with a clean slate to create anew. That is the ultimate gift it can give to its guests: life-long learning, inspiration, and optimism for the future.
About Miraval
Miraval is dedicated to making life more magnificent. Since opening in 1995 Miraval has been ranked as one of the world’s top destination spas by Travel + Leisure, SpaFinder and Condé Nast Traveler. In May, the property opened the Miraval Life in Balance Spa with Clarins, a state-of-the-art oasis designed to transform guests both physically and emotionally. Built in harmony with the healing power of its Sonoran desert surroundings with a focus on sustainability by the same team who helped create the Villas at Miraval, the new spa’s luxury is not about excess, opulence, or lavishness but rather embraces the mantra “Life Enhancing Minimalism”. In addition to the new spa’s Chill-Out”TM spa services, Miraval offers an array of “Clue-In”TM self-discovery and development activities, all of which reflect Miraval’s core philosophy of living life in the moment.
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Nike Communications
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Nike Communications
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